Founders hustling in Lagos
Build a company in Lagos. Find clients from Yaba to the Island, keep the generator running, chase the invoice that's “in process”, and decide for yourself what success looks like.
1Start small
Choose your founder, your business model and what success means to you. A self-contain room and ₦500k can be enough to start.
2Plan your week
Queue up several moves each week: chase clients, ship product, hire, pitch. Your hours and energy run out, so you can't do everything.
3Survive Lagos
NEPA takes the power, clients pay late, diesel prices climb. Revenue is not cash, and the game will show you why.